Lions Clubs International is dedicated to helping those less fortunate in their communities and around the world. "We Serve" became the association's official motto at the International Convention in New York City in 1954. Cutting across all national, racial and cultural boundaries, activities have included:
Sight conservation and work with the visually impaired
Hearing conservation and work with the hearing impaired
Citizenship, educational, health and social services
Youth programs including drug education and prevention, community outreach and volunteer programs
Diabetes detection and research
Work for international cooperation and understanding, including international youth camps, youth exchange programs and Lions International Peace Poster Contest